Will fashionistas be able to admire the meeting of the century between fashion icons Rihanna and Dior after 9 years?

Recently, according to Business of Fashion – a website specializing in fashion that provides knowledge from creative elements, commerciality of fashion to large and small events around the world that have influence in the garment industry, it has been confirmed that confirmed that digital music queen Rihanna will appear in Dior’s upcoming campaign, collaborating with photographer Steven Klein. Although at the present time, specific information has not been clearly announced, it is enough for fans to be restless about the fashion icon’s cooperation with the French luxury fashion house after 9 years. years of waiting.


rihanna and dior fall winter 2023Rihanna appeared at the Dior Fall Winter 2023 show. (Photo: Getty Images)
Previously, after celebrating Valentine’s Day with her husband A$AP Rocky in the fashion capital of Paris, rich mom quickly attracted attention and made fans curious when she appeared at Château de Versailles with her photographer. photographer Steven Klein and Carine Roitfeld – former Editor-in-Chief of the prestigious Vogue magazine to prepare for a soon-to-be-announced campaign.

Back in 2015, Rihanna caused a stir that covered every newspaper and social media platform when she was the first black female artist to become Dior’s ambassador. Set in the Palace of Versailles with outstanding costume and accessory designs of the French luxury fashion house, Rihanna appeared magically in Dior’s 2015 promotional campaign, also known as part 4. in a series of stories called “Secret Garden.” The combination of digital music queen Rihanna and Dior has brought significant achievements to both revenue and brand awareness during that period.


dior campaign with rihanna 2015Rihanna in Dior’s “Secret Garden” IV campaign in 2015. (Photo: Courtesy of Dior)
At the end of January this year, Rihanna impressed when appearing in an all-black outfit at the French fashion house’s Haute Couture show at Paris Fashion Week. Wearing Dior’s black silk taffeta jacket and dress, the female singer not only highlights the brand’s design, but also “integrates” her pure streetwear fashion personality through combining accessories such as belts. , handbag and black hat. This made Rihanna the center of attention and created a wave of heated discussion on social networks when she attended a high-end fashion show with a very different style.
rihanna and dior 2024Rihanna appeared at the Dior Haute Couture Spring 2024 show. (Photo: Stephane Cardinale – Corbis)
In the context that the interest of fashion lovers in luxury brands is on the decline, due to the appearance of a series of brands on the fashion map for many years, the giants of The billion-dollar industry may be the group most affected. Therefore, they have been accelerating their efforts to maintain their position on all fronts: from culture to social media through the voices of brand ambassadors to reach customers. goods outside the fashion industry. It can be seen most clearly that Louis Vuitton chose the NBA’s once-in-a-century basketball talent Victor Wembanyama to further develop the brand’s customer base, while Chanel announced the status of a member of a girl group. is considered to have the most influence and potential in the K-pop race at the present time: Minji (Newjeans) in all 3 segments: fashion, beauty and jewelry.
Ambassador Louis VuittonLouis Vuitton chose NBA basketball talent Victor Wembanyama as its brand ambassador. (Photo: Getty Images)

minji chanelMinji (Newjeans) became Chanel’s ambassador in 3 areas: fashion, beauty and jewelry. (Photo: Chanel)
While its competitors are preparing for every solution to maintain the image and appeal of the brand, how can Dior stay out of the race? Resuming the “old love” with Rihanna – a multitasking icon who made a name for herself in the pop music industry and the fashion world will certainly help the situation of the French luxury house become much better. Because according to data collected by Launchmetrics, just the fact that CEO Fenty appeared at Dior’s Haute Couture show in early January this year helped the brand bring in about 9.3 million USD in media value of the show in the context of The company is looking to maintain exceptional growth and expand its imaging business while former chief executive Pietro Beccari is in place.

Now, under new CEO Delphine Arnault, Dior is targeting annual growth of 8 to 10%. Previously, LVMH chairman Bernard Arnault shared his “ambitions” in January with investors: “more moderate than in previous years but higher than expectations for the luxury industry in general.”