Travis and Jason Kelce are reportedly in talks over a new contract for their New Heights podcast and have been told they could strike a deal worth $100million.

New Heights enjoyed a meteoric rise during the last NFL season with Kansas City Chiefs star Travis dating Taylor Swift, while his team went all the way to Super Bowl victory.

Jason, meanwhile, has seen his own popularity surge via the show, thanks partly to the close bond he has with his younger brother. On Monday, he retired from the NFL after 13 seasons playing for the Philadelphia Eagles

He’ll almost certainly now forge more of a career in the media industry and that could start with a new lucrative agreement for the podcast.

According to the financial information website MarketWatch, the Kelce brothers could strike a nine-figure deal to keep the podcast going.

Travis and Taylor Swift’s relationship has been a key factor in the growth of the podcast

‘Companies want Jason and Travis Kelce’s podcast because of the deep relationship they have with their audiences,’ Eric Silver, head of development at Multitude, a podcast collective studio and ad-sales provider, was quoted as saying by MarketWatch.

‘That’s the most important thing in podcasting. I wouldn’t be surprised if it was $100million.’

Silver’s comments follow a report in Bloomberg last week that the Kelces are shopping around for new terms. That report says they could strike a deal of around $80million.

As well as discussing the NFL, the brothers talk about their personal lives – including Travis dating Swift – and their upbringing in Cleveland.

They started the podcast back in September 2022 and release episodes every Wednesday, with a bonus edition coming every Friday during the NFL season previewing the weekend games.

They have 2.3million subscribers and their one hour, 50 minute episode recapping the Chiefs winning the Super Bowl last month has racked up 3.5million views. A guest episode featuring Jason’s wife Kylie talking about Travis and his dating life – before he went public with Swift – has 7.5million views.

Jason Kelce, 36, steps away from football with career earnings of around $81million from his 13 years with the Philadelphia Eagles.

Travis, meanwhile, has made an estimated $77m to date with the Kansas City Chiefs, where he is a three-time Super Bowl winner.

Jason tearfully announced his retirement from the NFL on Monday after 13 years

The tight end, 34, has said before that he thinks about retirement more than he admits but will play on for at least one more season with his Chiefs team in pursuit of an unprecedented three-peat.

It’ll make for brilliant content next season on New Heights, too. Speaking on Super Bowl week in Las Vegas, Jason opened up on how the show has helped him maintain his bond with Travis.

‘I haven’t been this connected with Travis, over the last two years, since college,’ he said.

‘And that has been one of the best things, probably the best thing, of the podcast. It forces us – because we are brothers, before this we would go months on our own without talking. We would text, send a funny video but [to] truly sit down and talk with him, it would be a long time.

It has been great, it’s the second year, we have gotten a lot better at it, I think. I feel like first of all we have a tremendous team – our input is very minimal, we just talk.

Doing this, you know once a week we are going to sit down and talk. And we are going to have very meaningful conversations, fun conversations and really know where each of us are at in our lives and that’s the most fun part about it.

‘It has reached a higher level thanks to a lot of different factors, including my brother’s love life. But I think it is fun to see people enjoy it and it is fun to see where it is at.’