The Eras Tour in Singapore is considered the most explosive music event in Southeast Asia in recent years. International audiences are estimated to spend 260-370 million USD when attending 6 shows.

 

The Eras Tour is expected to bring huge revenue to the Lion Island nation. Photo: Rappler.

IFilipina Charlyn Suizo (software engineer, 30 years old), the leader of a Swifties group (name of Taylor Swift’s fan community) in the Philippines, flew to Singapore with 17 friends to meet her idol, on January 1. 3.

She spent more than 6,000 USD on this trip, including flight costs, concert tickets, and accommodation. This is higher than the average annual household income in the Philippines.

“This is the largest amount of money I have spent on a music show. I have never spent a lot of money on other people, except for Taylor Swift,” said Suizo, who bought a VIP ticket worth $745. She plans to watch 3 of Taylor Swift’s 6 concerts in Singapore.

Suizo was among thousands of fans who traveled to Singapore from across Southeast Asia to take part in The Eras Tour. The Lion Island is expected to earn huge profits from this exciting week, even though March is considered a gloomy time for the tourism industry.

 

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Fans line up to enter Singapore National Stadium to attend Taylor Swift’s concert. Photo: Rappler.

Chua Hak Bin, Chief Economist of Maybank Kim Eng Group, estimates that international audiences attending the six concerts will spend $260-370 million on hotels, food and entertainment when coming to Singapore for the event.

Edmund Ong, General Director of Trip.com Singapore, said that on March 1-9, airfares to Singapore nearly tripled. Meanwhile, the number of accommodation bookings almost increased 5 times. Bookings for attractions and tours increased by more than 2,300%.

Previously, Mr. Edwin Tong, Singapore’s Minister of Culture, Community and Youth, and a number of senior officials personally went to the US to negotiate and propose sponsorship levels for Taylor Swift’s 6 concerts in the country. this family.

To exclusively organize the tour in Singapore, the Lion Island government is said to have provided a subsidy of up to 3 million USD for each show night along with support for locations and human resources to organize the show.. .

The Singapore government assesses that The Eras Tour event “has the potential to create significant benefits for the Singapore economy, especially tourism activities such as hotels, retail, travel and dining”.

Singapore has seen a boom in concerts since the pandemic lockdown ended, with big names such as BLACKPINK, Coldplay and Ed Sheeran all performing to sold out shows.