The “gold fever” of the Chinese entertainment industry, The Eras Tour, is becoming a sought-after target of many countries thanks to the huge economic benefits it brings. The unbelievable revenue figures from Taylor Swift’s tour make Asian economies, including Vietnam, envious.

The Eras Tour is currently taking place in Singapore – the country that exclusively organizes this concert in Southeast Asia. A large number of international audiences flock here to enjoy the musical feast, causing this country to enjoy huge economic benefits. That’s why the Singapore government spent heavily to have the exclusive right to organize Taylor’s concert in the region, even though neighboring countries felt less than happy.

The “Swiftonomics” Phenomenon

Every time a music superstar sets foot anywhere, a huge audience flocks to that location to see their idol. Accordingly, the local economy and tourism will show signs of sudden growth. This phenomenon is called “Swiftonomics”, according to experts at the FED (US Federal Reserve).

Singapore’s Minister of Culture, Community and Youth – Edwin Tong – affirmed that the Singapore economy will benefit greatly from Taylor Swift’s 6 concert nights, such as increased tourist arrivals and airfare. flights, hotels or expenses for dining, entertainment and shopping activities in this country.

 

The Eras Tour begins on March 17, 2023 in Glendale, Arizona and ends on August 17, 2024 in London, England.

Specifically, more than 300,000 Eras Tour Singapore tickets have been sold. Many Taylor Swift-related pop-up stores were set up, along with many types of unique travel experiences. Jewel Changi Airport held a special concert, attracting a large number of Swifties (Taylor Swift’s fan community name). Marina Bay Sands complex also launches high-end resort packages with amazing prices, from 10,000 USD up to 50,000 USD.

Although the actual data must wait until the concert ends on March 9, before that, many economic experts estimate that the lion island nation’s tourism revenue will increase by about 400 million USD. On the first night of the show on March 2, Singapore National Stadium was filled with 55,000 spectators. Subsequent shows also recorded an equally large number of viewers, bringing total ticket sales to more than 50 million USD (average ticket price 169 USD).

Before setting foot in Southeast Asia, The Eras Tour swept through many other countries and regions. The impact of the biggest tour in human history is clearly shown in the numbers. In the North American market alone, total ticket sales have reached more than 700 million USD, along with hundreds of millions of online streams just a few weeks after The Eras Tour kicked off.

 

Taylor’s The Eras Tour became the highest-grossing tour in history.

The money went into Taylor Swift’s pocket

At the end of 2023, Guinness recognized Taylor’s The Eras Tour as the highest-grossing concert series of all time, reaching more than 1 billion USD, surpassing Elton John’s previous record (939 million USD). The world’s most popular tour brought Swift huge profits, helping her rise to the rank of “dollar billionaire”.

According to the Bloomberg Billionaires Index, the singer’s current total net worth has touched $1.1 billion. Analyzes show that about three-quarters of the female singer’s net worth comes from music, specifically products released from 2019 to present. In addition to her own assets and royalties, the total value of Taylor’s released music has reached $400 million, while ticket and merchandise sales are $370 million. The remaining is income from YouTube and Spotify.

Many observers believe that The Eras Tour will most likely earn 1.4-2 billion USD after the end of its tour series in August 2024. Even Peter Cohan, Associate Professor of Management at Babson College, predicts the tour will bring in profits of up to $4 billion. This calculation is based on the number of tickets sold, with an average price of more than $450 per ticket.

Thus, one thing is certain that the net worth of the star born in 1989 will continue to increase sharply in the coming months.

 

The owner of the hit “Bad Blood” rose to the rank of “USD billionaire” thanks to The Eras Tour.

With the money The Eras Tour earns in the North American market, after deducting expenses and payments to organizers, Taylor can earn about 110 million USD. This number of course does not directly fall into the female singer’s pocket, because she also has to pay taxes and pay for many other incidental fees, such as media fees, crew… However, according to estimates, Music stars can still pocket a minimum of $30 million from these tours.

However, the Washington Post believes that the Blank Space singer could enjoy a profit of up to 85% of the total revenue generated by The Eras Tour. If that’s true, the amount of money that Taylor Swift has in her pocket is unimaginable, enough to make any singer who has ever held a concert in history dream of it.

For example, with The Eras Tour in Singapore, Taylor could earn up to more than $40 million, if she can really enjoy 85% of the revenue as the Washington Post shared.