Thanks to promotion technology, country singer Taylor Swift has climbed to the top position in contemporary pop music, creating the globally famous “Taylor Swift era”.

 

 

Taylor Swift is currently one of the artists dominating the contemporary music market.

What is the truth behind this rise to the throne? This is the concern of many music-loving public, because just a few years ago, when electronic music began to gain a foothold, nailing the name “love girl” Lady Gaga, now, she A lovely princess with romantic music like coming out of a fairy tale suddenly steps up to take the throne.

To explain this phenomenon, we need to look back a bit at the music industry of the global entertainment empire: America.

Manipulation of the “tycoons”

The popularity of music forms and the popularity of contemporary artists are all controlled by large businesses. In America, the recording industry is a $14 billion business.

Of these, five major record labels, Sony, Universal, BMG, EMI and Time Warner, dominate 85% of the market, and the remaining 15% is divided equally among hundreds of independent record labels and thousands of other artists.

Every time a few notable singers or music groups appear, these big companies often choose a name to build a “brand”. Depending on the level of success of this choice, that artist’s name will be promoted to a new “era” in music.

In this way, media tycoons easily control the popular music industry, both gain revenue and at the same time limit competition between artists to a minimum.

According to statistics, each year there are about 27,000 music products released. Of the 7,000 newly released artists’ products, less than 10% are profitable. As a result, major record labels only sign contracts that they think will be profitable.

Besides, they only focus on the latest trends, and flood the market with similar products. In this way, they in turn created many new waves in the music market, from Rap music in the early years of the century, to R&B, Country and most recently EDM.

In fact, everything that appears on radio or television channels is part of the chain of major record labels. Meanwhile, listeners are too passive in receiving music, easily brainwashed by what they hear on the radio, watch on television, or read in magazines.

And that’s why popular music isn’t really created by the majority of people. In other words, a new “star” or “era” in music is partly created by business and promotional strategies from the strategic minds of businesses, and sometimes, from government itself. artists.

 

Taylor Swift is the most favored name for American media tycoons.

Taylor Swift – talented singer or CEO

According to a survey conducted with more than 50 of the most prominent figures in the American music industry in 2015 by Billboard magazine, Taylor Swift is currently the most favored name in this small, powerful group.

Survey results show that Taylor is the artist’s top priority when they want to start building a brand. Up to 70% of them answered “yes” when asked about their intention to actively support Taylor Swift.

Success comes to Taylor Swift as inevitable, because in addition to significant support from the media, she is also a talented CEO with an excellent strategic mind.

Her promotion of her name is considered a classic marketing lesson for anyone who wants to successfully establish a personal brand.

 

Taylor Swift was born and raised during the social media boom. But not simply receiving them, Taylor also creates direct connections with fans through a series of Facebook, Twitter, Tumblr or Instagram accounts. She constantly responds to fans’ posts, photos or questions.

And in doing so, she “generated an excitement and fervent support that no other form of advertising could have,” said Matt Britton, CEO of branding agency MRY.

Mastering how the media works also helps Taylor create an outstanding PR strategy, attacking free music releases from Spotify and Apple Music.

Taylor’s special, personal message quickly spread throughout music forums, creating heated debates everywhere about the fees paid to artists.

What is surprising is that just a few hours later, Apple, under the leadership of Tim Cook, changed course and agreed to pay for online copyrights. This is a typical example of the leadership of a talented CEO, with a vision that transcends personal interests, to make others have faith in his decisions.

Create joy, achieve success

On December 31, 2014, Taylor Swift released a video filmed at her home, showing her personally wrapping gifts for selected fans, then driving from New York to Connecticut to deliver them. gift. Not only that, she also spent many precious hours playing and chatting with an elderly fan and her son.

The video recording the above journey quickly spread widely, creating a special effect called “Swiftmas”. It quickly became a hot topic in the media, was the material for many emotional stories in the newspaper, and developed into a free PR and marketing strategy.

For Taylor personally, this is a success that she does not need to put in much effort to achieve. Her fans, who are enthusiastic and numerous, now have another reason to be loyal to their idol. Many people who don’t care, now know her name. And the executives of popular music are once again promoting the establishment of a new “era” in music called “Taylor Swift”.