Kim Kardashian slammed for ‘insulting’ daughter North West, 9, as critics accuse star of ‘lazy parenting’ in TikTok

CRITICS have blasted Kim Kardashian for her actions toward North in a new video.

The Hulu star posted a video of herself and daughter North West on their shared TikTok, but her followers were horrified by what they saw.

Kim Kardashian came under fire after showing off her daughter North's hair routine in a new video
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Kim Kardashian came under fire after showing off her daughter North’s hair routine in a new videoCredit: Getty Images – Getty

The TikTok post showed Kim slathering plenty of products on North's loose hair, before struggling to brush it back into a ponytail
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The TikTok post showed Kim slathering plenty of products on North’s loose hair, before struggling to brush it back into a ponytailCredit: TikTok/kimandnorth
In the video, Kim and nine-year-old North – whom she shares with ex-husband Kanye West, 45 – stood in front of a counter laden with hair products.

North had her hair down and wore a black T-shirt with Brad Pitt’s face on it, while Kim’s tee showed her younger sister Kendall Jenner.

The mother-daughter duo dampened North’s hair, then parted it and began styling.

Kim ran plenty of products through North’s hair, as the pre-teen mimed along passionately to a song in the background.

The 42-year-old then tried smoothing the hair down into a tight pony at the back of North’s head, but couldn’t seem to keep hold of the brush.

After the hair was tied back, the Skims founder went in with plenty of mousse and gel, followed by a generous burst of hairspray.

Look complete, both Kim and North danced away and hugged each other as the clip ended.

Mother-of-four Kim captioned the post: “hair time.”

On Reddit, one critic of the Kardashian-Jenner family was quick to open a conversation about the video.

They opened with the prompt: “Kim pretending to do Norths hair on Tik Tok.

“Lol I’m sorry but Kim fumbling around attempting to ‘do’ North’s hair on TikTok is hilarious. We can clearly tell she has no clue how to even hold a damn hair brush or comb.”

Another person slammed: “Lazy parent move.”

Others theorized that Kim hadn’t taken the time to learn how to treat her children’s hair properly, with one pointing out: “From what North has shown, the gel that she uses is one of the worst she can use for her hair type.

“It has too much alcohol that can cause breakage, plus North pulls her hair back a lot (in ponytails) and wears braided extensions. All of that can cause her edges to thin out as well as drying out her hair. Also, using rubber bands can cause stress on the hair too.”

They concluded: “I don’t know why the parents of these little girls don’t know this! I guess they didn’t realize the actual work it is to maintain a healthy head of hair for biracial children.”

On the same topic, another person vented: “It’s so insulting to all of the incredible families, foster parents, and even friends that go out of their way to genuinely learn how to style these hair types.”

NORTH’S CROWN

In another video from this week, Kim and North again showed off the latter’s hair routine – but North pushed her mother out of the frame.

North ran through her extensive hair routine as her reality TV queen mom watched on and gave some help.

After the styling came to an end, the duo danced to SZA’s song Blind, joined by North’s cousin Penelope Disick.

The ten-year-old daughter of Kourtney Kardashian and Scott Disick seemed to startle her aunt Kim by suddenly jumping into frame.

However, the lighthearted cameo came amid fan concerns that North and Penelope’s friendship could be affected by Kim and Kourtney’s feud.

Online critics were horrified by the products the duo used, and suggested that Kim was only 'pretending' for the video and hadn't learned how to properly treat North's hair
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Online critics were horrified by the products the duo used, and suggested that Kim was only ‘pretending’ for the video and hadn’t learned how to properly treat North’s hairCredit: TikTok/kim&north

North uploaded another clip showing off her hair routine this week, but ousted her mother from the video in order to make room for her cousin Penelope Disick
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North uploaded another clip showing off her hair routine this week, but ousted her mother from the video in order to make room for her cousin Penelope DisickCredit: TikTok/kimandnorth