Travis and Jason Kelce are making headlines once again, and this time it’s not for their football prowess but for their skyrocketing podcast, New Heights. Reports are swirling that the Kelce brothers are in talks for a jaw-dropping new contract that could potentially be worth a staggering $100 million.

The podcast’s meteoric rise to fame coincides with Travis Kelce’s high-profile relationship with none other than Taylor Swift, adding an extra layer of intrigue and fascination for fans around the world. As the Kansas City Chiefs clinched the Super Bowl victory, the podcast’s popularity soared to unprecedented heights.

Eric Silver, head of development at Multitude, attributes the podcast’s success to the deep connection the Kelces share with their audience—an invaluable asset in the world of podcasting. He suggests that the Kelces’ podcast could command such a hefty price tag due to its unparalleled popularity and influence.

Rumors of the Kelces shopping around for new terms have been making waves, with reports suggesting a potential deal worth around $80 million. However, industry insiders speculate that the final figure could reach an eye-watering $100 million mark.

Since its inception in September 2022, New Heights has become a must-listen for fans, offering a unique blend of NFL insights, personal anecdotes, and candid discussions about life. With episodes released weekly and bonus editions during the NFL season, the podcast has amassed an impressive 2.3 million subscribers.

The Kelces’ candid conversations about their upbringing in Cleveland, their NFL careers, and Travis’s highly-publicized romance with Taylor Swift have struck a chord with listeners worldwide. Notably, episodes featuring guest appearances, such as Jason’s wife Kylie discussing Travis’s dating life, have garnered millions of views, further solidifying the podcast’s influence.

As Jason Kelce bids farewell to his illustrious football career, his partnership with Travis on New Heights continues to flourish. The podcast has not only strengthened their bond as brothers but has also provided a platform for meaningful and engaging conversations.

Looking ahead, Travis Kelce remains committed to at least one more season with the Chiefs, aiming for an unprecedented three-peat in the Super Bowl. With the promise of more compelling content on the horizon, New Heights is poised to reach even greater heights, fueled by the Kelces’ unwavering authenticity and genuine camaraderie.